Nike React Presto is a weird and wonderful take on a classic silhouette that’s bound to turn heads, although its certain to not be for everyone. React Presto carries the bootie construction, midfoot cage and heel crash pad of the Nike Air Presto adding React foam underfoot for what is said to be the most comfortable Presto ever.
Other enhancements include fluid, organic midsole geometry whatever that means and Eyestays at the heel and tongue for multiple lacing options. The Nike Presto React is available from May 16 through Nike online and priced at RRP $230.
When the Nike Air Presto arrived in 2000, Nike marketed the sneaker as a “T-shirt for the foot.” It even sold in extra-small to extra-large t-shirt sizing. Each colourway also became a character, crowd-sourced from Nike employees. Characters included Shady Milkman and Unholy Cumulus.
The new React Presto characters/colourways include the sweet but Brutal Honeybee, the cute-turned Rabid Panda and the psychedelic Lava Twist. There are also custom options available through Nike By You design studio. These characters include Chatty Matador, Breezy Thursday and Witness Protection.
React Presto is as unconventional as Nike can get. At least without Virgil Abloh at the helm.
The Nike Air Max 270 React Sneaker Aces Geometry Class
The upcoming Nike Air Max 270 React sneaker is the first time the sports brand has fitted a lifestyle shoe with its trademark Air Unit. Combine this with the soft, smooth and resilient Nike React foam and wearers can hit the streets with the same supportive tech typically reserved for the court or track.
The shoe’s bright layering mirrors a cut-and-sew design, which is how it achieves the floating-eye aesthetic. Inspiration for the styling was drawn from the unique Element React 87, released back in 2018. Air Max 270 React will be available with distinct colours and geometries reserved for male and female versions.
The initial releases share traits originating with art and design history. Each colourway translates a specific artistic style or movement with its blocking and hues. The lead colourways, for example, channels the 100th anniversary of the Bauhaus, the German art school that paved the way for studies of asymmetrical balance. Other colourways highlight San Francisco psychedelia, explorations of geometric compositions and more.
The Nike Air Max 270 React releases globally on July 3 and will be priced at RRP $220. You can secure a pair from Nike online and select retailers.
In other Nike news, the sporting giant has been busy. There’s a Stranger Things clothing collaboration on its way. Plus, the bright and bold BETRUE collection supports the creation of a more inclusive global culture.
Parley and adidas Change the World with Alphaedge 4D
adidas showed a lot of ambition when it came to developing the Alphaedge 4D. The shoe is the result of a lot of research and of a vision of what the future could be. And now the shoe will be more available than ever. “We are excited that we can now increase availability thanks to our innovative new manufacturing process, allowing athletes the world over to feel the future of performance footwear,” states Marco Kormann, the director of adidas’s Future Technology Innovation.
“This is what happens when sport meets Silicon Valley. In the past two years, adidas 4D has gone from a conceptual futurecraft innovation, to a running shoe that has revolutionized the industry, thanks to a data-driven experience that breaks new ground in performance capability and comfort.”
That innovation is centred on the midsole, which features an intricate lattice structure that is printed using light and oxygen through Carbon Digital Light Synthesis technology. The result is a midsole that absorbs pressure from any angle and helps propel the foot forward while also providing support. The outsole relies on over 140 years of Continental tyre technology and research to provide better traction zones for deeper cuts and faster acceleration.
adidas also partnered with Parley to use Ocean Plastic—plastic gathered from beaches and coasts to then be spun into high-performance material. The partnership is changing sports and the world for the better.
Back to the Future Continues to Inspire Nike’s Adapt BB Wolf Grey
Michael J. Fox was stunned by the Nike Mag self-lacing shoes he picked up when he went to the future in the second instalment of the Back to the Future series. That promise of self-lacing shoes has inspired Nike ever since, and they’ve continued on their quest to bring self-lacing shoes to the market. The most notable example is the Nike Adapt BB, which just received a new Wolf Grey colourway.
The Adapt BB is part of the Nike Mag shoe line, and the new Wolf Grey pays homage to that original shoe. The shoes themselves come with a grey Flyknit upper and the FitAdapt self-lacing component. The tongue and heel are decorated with green, red, and yellow accent dots that recall the Mag’s LED lights.
The midsole has a blue paint splatter pattern on it. The midsole is made of Nike’s Cushion Foam. The lateral side of the shoe features an oversized Swoosh and has two light-up buttons. The Adapt shoes have the added feature of providing a customized fit when you pair them with your smartphone via the Nike Adapt app.
These new shoes seem poised to follow in the tracks of the 2015 “Marty McFly” Hyperdunks, which saw incredible resale prices after their release. You can pick up a pair for USD$350.
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