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Top 50 Australian Fashion & Clothing Brands



Thanks to the best Australian fashion and clothing brands, our beloved continent has been making all kinds of waves on the international stage. Whereas there was once a time when the word “Australia” prompted snarky comments about beer, surf dogs, and crocodiles around the world, we’ve since become a veritable hub for contemporary style. Proving as much is a fashion scene that continues to grow both in the real world and on Instagram, where some Australian clothing brands have racked up hundreds of thousands of followers.

As such, the top Australian clothing brands set trends both here and abroad while holding their own against a slew of global competitors. Put simply, if it’s happening in fashion, then an Australian designer or label is all over it, if not ahead of it. Perhaps that’s why so many Aussies are shopping locally now, as opposed to waiting for some new movement to arrive from overseas. If anything, we’re exporting fashion statements these days. That’s what the best Australian clothing brands are all about. Here’s a list of the top 50.

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Model in Academy Brand outfit

Academy Brand

Former advertising creative Anthony Pitt put his marketing skills to use when he launched this Australian clothing label back in 2008. Here we are over ten years later and Academy Brand is going stronger than ever before. Pop into one of its impeccable stores or check it out online. No matter where you find it, expect clean colours and premium designs.

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Model in Aje clothing


Founded in 2008 by Edwina Robinson and Adrian Norris, Aje remains synonymous with uncompromising coolness and effortless feminine allure. It’s then no wonder that this Australian clothing brand has over 291k followers on Instagram. If you’re looking to impress your girlfriend or wife, buy her a gift card from this quintessential label and watch her jaw drop.

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It’s no secret that we Aussies love ourselves some hats, and Akubra is one of the continent’s foremost hat brands. While best-sellers like the Cattleman clearly aim for the rural demographic, this historic label is certainly no stranger to the urban crowd. Bridging the two worlds is the Melbourne Cup, where Akubras are more or less ubiquitous. Classic is the operative word here.

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model in blue stripe alice mccall dress

alice McCALL

Alice McCall cut her teeth in the London fashion scene before migrating to Australia to launch her namesake brand. In the time since, McCall’s eye for detail and instinct for design has kept her on the cutting edge of feminine style. 484k Instagram followers can’t be wrong, nor can all the female celebrities who rock this top Australian clothing brand.

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male model in assembly label white tshirt

Assembly Label

Established in 2011 by Damien Horan and Daniel Oliver, Assembly Label delivers everything a young Aussie might look for in a modern fashion brand. Think high-quality materials, minimalist designs, and affordable prices and you’re heading in the right direction. Underpinning each release and campaign is an aesthetic lifted straight out of Australia’s coastal lifestyle.

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Young men in barney cools clothing

Barney Cools

Hailing from our beloved Sydney, Barney Cools continues to spread its care-free spirit around the world. At the heart of the operation is a steadfast commitment to freedom and rebellion, manifested by way of crisp colour and a casual vibe. Pair a Barney Cools tee with some Pac Suns and head to the beach, Aussie style.

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female model in pink velvet bec + bridge dress

Bec + Bridge

Becky Cooper and Bridget Yorston met in design school and then kicked off this Australian fashion label in 2003. Straddling the line between innovation and sophistication, Bec + Bridge exudes modernity at every stitch and seam. The colours are fresh and the details stunning, with 557k Instagram followers to show for it.

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berlei nude colour bra flatlay on white tshirt


This iconic women’s undergarment brand has a history going all the way back to the early 1900s, but don’t take that to mean it doesn’t keep up with the times. On the contrary, Berlei’s bras always stay ahead of the curve (no pun intended) by delivering style and comfort in equal measure.

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man in billabong outfit under surfboards


A label that needs no introduction, Billabong once brought Australian surf and skate culture to the world at large, changing the landscape in the process. The company has undergone some ups and downs in the time since, but it still manages to churn out products and collections that are both optimal and inspired. Plus, 1.8 million Instagram followers is certainly nothing to scoff at. Whether you live for the skate park or the pipeline, you can do no wrong with this popular Australian brand.

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couple in bed wearing pink bonds clothing


This Australian underwear brand has been keeping us safe where it counts for just over a century. Even if it’s not the same titan it once was, Bonds remains a veritable source for quality undergarments and clothing, all at an affordable price.

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Model in floral by johnny dress

By Johnny

Striking a deft balance between traditional and progressive style, Johnny Schembri’s dynamic womenswear makes for guaranteed head-turning. And we mean that quite literally, as this iconic brand can frequently be seen on the runway during Australian Fashion Week. Alternately sporty, simple, stunning, and evocative, By Johnny is modern garb for the modern woman.

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C/MEO Collective

By embracing a somewhat experimental sensibility, C/MEO Collective manages to distinguish itself from the other womenswear labels. Heck, you could even go as far as to say that this Australian designer brand distinguishes itself from…well…itself. Specifically, each and every annual collection comes anchored by a central theme, resulting in a truly singular aesthetic, year after year. Join their 363k Instagram followers to see what all the fuss is about.

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man in blue calibre jumper


Over 25 years ago, Calibre emerged as Australia’s first up-market men’s boutique. While there’s certainly more competition these days, the brand remains a cherished and award-winning institution, with locations scattered throughout our most populous cities. To enter this domain is to discover undeniable fashion and the tailored suit experience, two things no stylish Aussie argues with.

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three models in camilla clothing


Taking inspiration from her respective loves of colour, travel, and beauty, Sydney’s own Camilla Franks launched this bespoke label over 15 years ago. Bursting with creativity, Camilla encapsulates the bohemian lifestyle to extraordinary effect. More than one of the best Australian fashion brands, this is art in clothing form.

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Model in red camilla and marc dress

Camilla and Marc

The brother-and-sister team of Camilla and Marc Freeman have women’s fashion on lock, which helps explain the perennial popularity of their iconic label. Since 2003, Camilla and Marc has been firing on all cylinders, dropping tailored dresses, trend-setting coats, and striking patterns to wild acclaim. If it’s good enough for Kendall Jenner, it’s definitely good enough for your girlfriend or wife.

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two men in cotton on denim outfit on car

Cotton On

Australia might be overflowing with killer bespoke labels and trendy boutique stores, but that doesn’t mean we can’t give it up for one of the big chains. That big chain is Cotton On, and it’s been dressing millions of Aussies for nearly three decades. What was originally a women’s only retailer has since expanded in every conceivable way, to include menswear, kidswear, and tons of peripheral merchandise. Visit one of their 1000 stores (worldwide) and enter a realm of limitless possibility.

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man in country road suit at museum station

Country Road

Speaking of the big guys, Country Road is a middle market retailer of epic proportion. The company started in the mid-1970s as Australia’s first lifestyle brand and has since become something of a behemoth, offering a little bit of everything. Of course, it still churns out plenty of classic apparel, both under its own label and through a range of subsidiary brands, including Trenery.

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man in black finders keeper outerwear in forest


True to its name, Driza-Bone (aka “dry as a bone”) has been famously crafting waterproof coats and outerwear for over a century. While the Driza-Bone coat still functions as a great way to ward off the rain, it’s also become a national symbol, appearing in various performances and during the 2000 Summer Olympics in Sydney.

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model in blue ellery dress


Designer Kym Ellery was already an in-demand stylist by the time she launched her namesake label as a side project in 2007. Nowadays, that label holds centre stage, with frequent appearances at Paris Fashion Week (and recently, Paris Couture Week) to show for it. That’s not to mention the celebrity clientele or 292k Instagram followers. Is Ellery one of the best Australian designer brands for women? You bet it is.

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finders keepers

Finders Keepers

Infusing serious silhouettes with playful undertones, Finders Keepers retains a flirtatious edge as it straddles the full spectrum of women’s fashion. Hailing from Adelaide, the label’s utterly wearable output often walks the line between sexiness and earthiness. Expect natural fabrics, eye-catching prints, and a somewhat breezy style, among other things.

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model in floral ginger and smart dress

Ginger & Smart

Made for confident women who embrace their individuality, Ginger & Smart delivers luxurious designs and a touch of whimsy. Each season, this Australian fashion label seems to reinvent itself by way of new colours and prints, all without straying too far from its aesthetic foundations.

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models at the park wearing gorman clothing


Designer Lisa Gorman is the mastermind behind her eponymous label, which began as a limited eight-piece collection back in 1999. As the requests continued to roll in, Gorman’s business continued to grow. Eventually, it blossomed into an all-encompassing lifestyle brand, complete with footwear, clothing, homewares, and accessories.

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Hard Yakka work boots

Hard Yakka

Here’s a brand so iconic that the word “Yakka” (which reportedly derives from the Aboriginal term for “work”) made its way into the Australian vocabulary. If you work a job that requires physical labour and safety gear, odds are you’re rocking Yakka work boots. The brand also makes shorts, jeans, and other workplace apparel.

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couple in pink HoMie shirts


If you want to help a great cause and look good while doing it, start shopping with HoMie. To peer beyond the brand’s popular streetwear is to discover a full-blown social enterprise, which donates 100% of its profits to provide clothing and job opportunities for homeless people. This isn’t just street style, it’s style that helps people get off the streets.

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Model in Iam gia clothing


The name I.Am.Gia (inspired by 80s supermodel Gia Carangi) exudes absolute boldness and the label’s designs follow suit. Sleek and unique, these wardrobe essentials ooze with modernity. The brand has over 767k followers on Instagram, in part due to an extra push from models like Emily Ratajkowski and Bella Hadid.

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model in industrie clothing


One of Australia’s biggest clothing brands, Industrie has modern masculinity down to a science. That is to say, the label delivers practical, affordable, functional, and versatile apparel. If you don’t want to overthink the whole clothes shopping process, then head to one of Industrie’s numerous retail stores and leave with an entire wardrobe.

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KingGee work boots


Robert Adcock founded KingGee as a Sydney-based overalls company back in 1926, but it’s since grown into so much more. By continually keeping pace with the latest and greatest innovations, the brand ranks among the leading names in modern-day workwear. Included in its portfolio are tees, shorts, footwear, and accessories.

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Man in Ksubi outfit


Quality denim reigns supreme at Ksubi, where the normal rules of fashion need not apply. Touting progressive patterns and raw accents, the brand’s signature aesthetic is as easy to identify as it is hard to ignore. Celebrities like ASAP Rocky and Kylie Jenner swear by this Australian designer label and you should too.

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Model in lorna jane activewear infront of the bleachers

Lorna Jane

Dismayed by the poor quality of women’s workout apparel, a part-time aerobics instructor named Lorna Jane Clarkson decided to take things into her own hands. That was back in the 1980s. Jump ahead a few decades and Lorna Jane is a $500 million lifestyle brand, which offers a range of products and operates 146 stores in Australia alone. For the best in high performance and feminine athletic style, why go anywhere else?

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Model in manning cartell outfit

Manning Cartell

Three sisters joined forces to create Manning Cartell, bringing their vision of femininity, strength, and beauty to life. Committed to innovation, sophistication, and sustainability, the brand is accredited by Ethical Clothing Australia and known for its luxurious fabrics and exquisite ready-to-wear outfits alike.

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Maticevski outfit


Since 1999, designer Toni Maticevski’s masterful dresses, gowns, and structured blazers have remained the stuff of legend. One look at Maticevski’s Instagram feed (which has 345k followers) is all it takes to see that this Melbourne-based label treats clothing as art, and accepts nothing less than perfection. Despite the modern vibe, a timeless aura persists.

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Maurice and Eve

Maurie & Eve

As 380k Instagram followers can attest, Australian fashion brand Maurie & Eve cultivates a clean and contemporary aesthetic. This is the kind of womenswear that will make her want to spend more time outdoors, either basking in the sun or chilling on the lounge patio during a warm night.

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Michael Lo Sordo

Michael Lo Sordo

Women’s evening wear gets an eye-popping upgrade from Australian designer Michael Lo Sordo, who demonstrates a brilliant knack for both colour and cut. Beauty need not be in the eye of the beholder when it’s this transparent.

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Like Billabong, Quiksilver didn’t just spread surf and skate culture around the world, it practically defined it. Born in Torquay, Victoria, and available just about everywhere, the label delivers performance, quality, and style in equal measure. Just as impressive is off-shoot brand Roxy, which targets the female demographic.

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RM Williams shoe

R.M. Williams

Take it from spokesman Hugh Jackman: the handcrafted boots from this Aussie brand are rife with quality and character. Drawing upon over 70 years of experience, R.M. Williams still makes those iconic boots from a single piece of leather. The widespread label is just as well known for its clothing and accessories, among other things. Welcome to the outback, gentlemen.

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Ralph and Russo

Ralph & Russo

While Ralph & Russo is technically a London-based brand, the designer couple behind it hails from Australia and does our continent proud. Thanks to famous clients like Meghan Markle and Angelina Jolie, this haute couture label currently has over 2.1 million followers on Instagram. High fashion doesn’t get much higher.

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realisation par

Réalisation Par

Designers Alexandra Spencer and Teale Talbot launched Réalisation Par in Melbourne in 2015 to see it take off across the world. Known for its wrap dresses and popular prints, the label gives modern style a subtle vintage infusion. If the female in your life has an eye for fashion and a social media presence, then she’s likely one of the 483k people already following this Australian brand on Instagram.

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Rip Curl

In 1968, surfer Doug Warbrick wrote the words “Rip Curl Hot Dog” on his vee-bottom board. One year later, Rip Curl was founded by Warbick and fellow Aussie Brian Singer. The brand’s innovative and award-winning wetsuits, bathing suits, and surf accessories remain second to none, hence the massive global success.

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Man in saba outfit


Everyone knows and loves SABA here in Australia, where the popular chain has 30 stand-alone stores and terrific online presence. Finding great fashion at a great price doesn’t get much easier.

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Sass and bide outfit

sass & bide

Beyoncé, Sarah Jessica Parker, Madonna, and Rihanna are just a few of the big names to be seen wearing sass & bide, a beloved Australian label since the early 1990s. Despite the overtly stylish aesthetic, the brand’s output remains extremely versatile in terms of wearability. No trend-setter’s wardrobe is complete without it.

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model in seafolly dress at beach


Welcome to Australia’s largest women’s swimwear brand, which is stocked at over 2700 locations worldwide. When you’re at the beach and taking in all those glorious bikinis, you have Seafolly to thank.

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sir the label

SIR the Label

SIR the Label is a rising star in the Australian fashion scene, which has made a name for itself by way of minimalistic, feminine silhouettes. It’s all ready to wear and ready for action.

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Young women who like their fashion fast and at a great price shop at Supré, an absolute haven of stylish basics. Get it while it’s hot!

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Fashion and fantasy intertwine at Talulah, where boho-luxe is both an aesthetic and a way of life. Bold, sexy, and beautiful are three words that come to mind.

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Before you and your girlfriend embark on your next exotic getaway, make a stop at Tigerlily. Founded in Sydney, the distinctive swimwear brand will have you drifting to the furthest beach or resort in sustainable style.

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Tony Bianco

Tony Bianco

100% Australian owned and family run, this leading women’s footwear label has been in the game since 1972. Offering retro style to striking modernity to everything in between, Tony Bianco is nothing short of shoe heaven. Just ask its 487k followers on Instagram.

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Von Zipper

Von Zipper

Owned by Boardriders Inc (the same parent company that owns Quiksilver), Von Zipper is the place to go for outdoor eyewear and goggles of impeccable quality and design. Whether you surf, skate, ski, or snowboard, this Australian label will keep those eyes safe and stylish.

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women in white tops from witchery


When Country Road bought this Aussie label back in 2012, it paved the way for one of the nation’s biggest specialty retailers. To date, Witchery continues to make elevated fashion statements for the modern woman, leaving no trend or wardrobe essential behind. The brand also provides tons of support for Ovarian Cancer Australia.

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Male model in zanerobe outfit


Progressive streetwear and men’s fashion thrive at Zanerobe, a label that designs clothes it’s founders actually want to wear. As a result, shopping with this Australian fashion brand is like joining a huge family, albeit one that gives you plenty of room to express yourself as an individual.

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Made by women, for women, Zimmermann is about as iconic as Aussie style gets. The label’s versatile sundresses, distinguished prints, and celebrity followings have generated 1.5 million Instagram followers and counting. The world is talking about Australian fashion, and this brand is one huge reason why.

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Oakley Looks to Your Eye to Inspire the Ahyris Collection




The human eye is an amazing thing, and it has served as inspiration for great works of art and technological advances. Oakley’s new Ahyris Collection is the latest to look at the human eye for inspiration—specifically, it was the iris that inspired this new line of sunglasses.

Ahyris Collectio

The Ahyris Collection consists of three sunglasses that have a modern and forward-thinking aesthetic. The glasses—the Coldfuse, Apparition, and Chrystl—feature a single, mechanical element that holds the frame, temple, and lenses together.

Similar to a rivet, the element gives the glasses a seamless design. In the case of the Coldfuse glasses, this design element brings together 24 separate elements.

Oakley Ahyris Collection

The sunglasses feature PRIZM lens technology for enhanced details, colour, and contrast. Each pair of glasses also uses a three-point fit for a more precise alignment with your eyes.

If you’re looking to replace your reading or other glasses, you can pick from one of the two eyeglass designs that are part of the Ahyris Collection.

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60% OFF!! Bring on the Sunny Days: Local Supply is Having a Flash Warehouse Sale




Born and bred in Bondi, Local Supply was started with one goal, and one goal only: Sunglasses that don’t weigh you down, your pocket that is. To put it plain and simple, Local Supply sunnies are a no-fuss, fun, versatile, trendy and high-quality pair of lightweight frames that you can take with you, literally anywhere.

So, excuse us for getting extremely excited when these already affordable sunnies are having a sale, and not any sale, a warehouse sale.

Right now they are offering 60% off on a great range of stylish frames including current season stock. The sale only just started and ends on Sunday, so make sure you get in quick so your favourite pair doesn’t get snapped up from under you.

To access the sale, check out the link below.

Take me to the SALE

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Style Guide: How to Dress Like Shia LaBeouf




Hollywood’s enfant terrible Shia LaBeouf is one of the key players at the forefront of the anti-fashion fashion movement. The American actor started out in the Disney Channel series Even Stevens, found mainstream fame through his portrayal of protagonist Sam Witwicky in the Transformers films – a series he later disparaged, saying it “felt irrelevant” – and has branched out into public performance art over the past few years.

Most recently, Shia LaBeouf wrote and starred in Honey Boy, a semi-autobiographical film based on LaBeouf’s childhood and his relationship with his alcoholic father.

The Shia LaBeouf style can loosely be described as normcore with a twist; mostly neutral, innocuous clothing, with an unexpected element thrown in. LaBeouf’s style has been well documented by the Instagram account @shiasoutfits, with his fits causing Kanye West to hail him as a style icon. The rapper namechecked LaBeouf in an outtake of his 2016 song No More Parties in LA, rapping “I wish I dressed as fresh as Shia LaBeouf”.

Here’s how to snag Shia LaBeouf’s style.

Shia Lebeouf Hair

Get the Shia LaBeouf Hair

From his curly mop in Even Stevens through to a completely bald head, Shia LaBeouf’s locks have seen it all (including a mullet and a rat-tail).  Our favourite Shia haircut is his mid to late noughties Transformers-era short wavy hair. To emulate his look, opt for a haircut which is shorter on the sides and long on top, and style with a light mousse.  

Shia Lebeouf Beard

Sport the Shia LaBeouf Beard

Shia LaBeouf sports a thick beard, balanced out with a crew cut. This style is fairly easy to replicate if you’re blessed with a fast growing beard; simply let your beard grow out for a couple of weeks to a month and trim with beard scissors to even it up.

Shia Lebeouf shows tattoos

Shia LaBeouf Tattoos

Since shedding his squeaky clean Disney image, Shia LaBeouf has been inked several times, with his most recent tattoo also being his most conspicuous; the word ‘CREEPER’ tattooed in capitals across his stomach. LaBeouf also has two tattoos of Missy Elliot – one on each knee – which he got in addition to ten others whilst filming American Honey, as well as a tattoo of Tupac on his thigh.

Shia Lebeouf in blue crocs

Add a Pop of Colour through Statement Footwear

The majority of Shia LaBeouf style appreciation is a below the calf activity, with the actor injecting interest into his predominantly normcore outfits through his choice of footwear. Case in point; this thoroughly dad-dropping-his-kids-off-at-soccer-practice look of cut-off tan khaki shorts, a plain white sweatshirt, teamed with aqua blue crocs.  

Shia Labeouf with Grocery Bag on head

Grocery Store Couture

Rather than a traditional choice like cufflinks, Shia LaBeouf chose to pair his tux with a different type of accessory for the 64th Berlin International Film Festival. A year after he was accused of plagiarizing graphic novelist Daniel Clowes’, LaBeouf showed up to the premiere of his movie Nymphomaniac in 2014, wearing a paper bag with the words ‘I’m not famous anymore’ scrawled across it.

The not so popular look of the season followed LaBeouf’s revelation that he was asked to send pictures of his penis to producers to score his role in Nymphomaniac. LaBeouf’s red carpet attire is easy enough to emulate, just head over to your local grocery store and opt for paper over plastic…

Although the avant-garde paper-bag-on-head trend doesn’t seem to have caught on like some of LaBeouf’s normcore fits, it evokes images of Dutch fashion house Viktor & Rolf’s highly instagrammable Spring/Summer 2019 couture collection, so perhaps LaBeouf was years ahead of the curve?

Shia Lebeouf in tshort and uggs

Experiment with the Dad Look

Many of Shia LaBeouf’s looks toe the line of being almost ok, with a singular element which throws it off and makes it uniquely LaBeouf. For example; scrunched up calf length sweatpants teamed with a white t-shirt, and a trucker hat. The look is offset by the actor’s choice of footwear; every hungover American sorority girl’s shoe of choice – ugg boots.

Shia Lebeouf in foot cast

Steal Shia LaBeouf’s Effortless Approach to Red Carpet Style

A broken foot isn’t enough to hold LaBeouf back. In classic Shia LaBeouf fashion, the actor sported a boot cast to the premiere of his movie The Company You Keep in 2013. LaBeouf told David Letterman how he acquired the injury, saying “I wish I could say it was wrestling tigers, but I was jumping rope.”

A boot cast is difficult to make fashionable, but LaBeouf puts up a solid effort, teaming a dark Aegean blue suit with a navy and maroon polo shirt, and dark brown patent leather brogues on his non-broken foot.

More of Our Favourite Shia Labeouf Looks

How to Dress Like Shia Labeouf with CoffeeHow to Dress Like Shia Labeouf airportShia Labeouf on phone on sidewalk

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