The initiative from the US ridesharing behemoth has been announced previously to be trialled in Dallas, Texas, and Los Angeles, California, but the latest announcement marks the first city outside the US to see the bold new infrastructure rolled out. Uber Air, which is pitched to cost users about the same as an UberX (based on distance), will see autonomous flying vehicles take to the skies above major cities, clearing up road congestion and offering passengers a quick, quiet and environmentally sustainable method of transport at all times.
“Since we entered the market in 2012, Australians have embraced Uber wholeheartedly”, says Regional General Manager for Uber in Australia, New Zealand and North Asia, Susan Anderson. “Today, over 3.8 million Aussies regularly use Uber as a reliable way to get from A to B, and governments across the country have recognised the important role ridesharing plays in the future of transport for our cities.”
“Australian governments have adopted a forward-looking approach to ridesharing and future transport technology. This, coupled with Melbourne’s unique demographic and geospatial factors, and culture of innovation and technology, makes Melbourne the perfect third launch city for Uber Air. We will see other Australian cities following soon after.”
While Uber famously fought state and local governments the world over in the courts to operate their unique ridesharing model in places where the industry was heavily regulated or protected from disruptive businesses, Uber Air requires a whole lot of new infrastructure, and will see Uber working closely with the Victorian Government to implement their latest project.
“The State Government of Victoria, Australia has been highly supportive, and we look forward to partnering with them to progress into this first international trial for Uber Air in Melbourne.” said Susan.
Uber also announced partnerships with Australian companies, Macquarie, Telstra and Scentre Group (the owner and operator of Westfield in Australia and New Zealand), and will work with key existing partners, including Melbourne Airport, who collectively will support the infrastructure needed to create a successful urban aviation network.
Uber Air could be particularly good news for Melburnians who frequently travel: Melbourne’s Tullamarine airport is often an hour’s trip from the city with thanks to traffic congestion, but an Uber Air could have commuters shipped from the CBD to the airport in around ten minutes.
Test flights are set to occur next year, with flights projected to be commercially available from 2023; though seemingly a very optimistic timeframe (it has already taken a lot longer than that to build a set of tram lines in Sydney’s main street), it certainly looks as though the company is keen to get people in the skies sooner rather than later.
RIMOWA Location Inspired Coloured Suitcases
Many a lively discussion has taken place regarding who gets the window seat on an airplane. It’s not just that people want to avoid potential collisions with the cart when sitting in the aisle seat, but also for the view afforded by having a private window to the outside world.
You can catch glimpses of locations that you wouldn’t otherwise ever see. That’s what inspired the colours for Rimowa’s new collection of suitcases. The four colours were inspired by the “fleeting impressions of secluded places so often passed over that still beg to be visited.”
The colours for the new suitcases are tied to remote locations that are normally only seen from plane windows. These colours and locations include coral for the Pink Lake in Western Australia; slate for the mines in Indonesia; sage, referencing the Lake District of North West England; and saffron for the canola flowers of Tuscany.
Each suitcase is completely monochrome, with the selected colour covering the suitcase itself as well as the handle, sipper, badge, and wheel housing. The colours have been added to RIMOWA’s Essential Cabin, Essential Check-In L, and Essential Trunk Plus models, with prices of USD$700, $900, and $1,120 respectively.
Away, Maker of Premium Luggage, Arrives in Australia via a Pop-Up this Weekend
Chances are you’ve heard of Away… You know, that premium luggage company that offers top-quality products at affordable prices, made achievable by way of their direct-to-consumer approach? Perhaps you remember some of their collaborations like the Dwayne Wade x Away Aluminum Luggage set or that time they did the insanely cool Away X Star Wars Luggage collection.
If you’re an Aussie though, you’d have found it quite difficult to get your hands on the Away range, until now that is. This weekend, Away is arriving in Australia via a pop-up held in Paddington, Sydney. The pop-up, dubbed Origin: Away, will not only celebrate the Australian launch, but it will also bring a group of leading Aussie entrepreneurs together to share their success stories. Each of these entrepreneurs has managed to build a thriving international business, and now, Away has drawn inspiration from each of these brands to curate a unique experience showcasing how travel can bridge the gap and be a platform in itself to transform small ideas, into worldwide stories of success.
Over the weekend, Sydneysiders will have the opportunity to be the first in the country to shop the full Away range including suitcases, bags, personal items and travel accessories in person. There will also be a further 6 shoppable stalls featuring products of the aforementioned Aussie entrepreneurs as well as happy hour cocktails, panel discussions and fireside chats with these business owners to pick their brains and let them serve as your own personal a source of inspiration.
The pop-up starts today (Friday 14 June) from 3 pm – 7 pm and is open from 10 am to 4 pm on Saturday (15 June) and Sunday (16 June) at 17 Oxford Street, Paddington, Sydney. To find out more on the schedule details or to register to attend, simply visit this link: REGISTER TO ATTEND.
If you love the Away range but can’t make it this weekend, do not fret, Australians can now officially purchase the entire range on the Away website with free shipping. How good?
WIN a 2 Week Trip to Copenhagen with IKEA Denmark
Did you know that Denmark routinely ranks as one of the happiest countries on the planet? That makes Copenhagen, in particular, a haven of great people and great vibes alike. And let’s not forget about all those inspiring minimalist designs and decors, the kind of which have helped put Scandinavian aesthetics on the world map.
If you’ve never experienced this wonderful city and the glorious region surrounding it (or even if you have), IKEA Denmark is making an offer that’s too good to refuse. From now until the 1 July, the iconic brand is giving you the chance to fly to Copenhagen and live in your own temporary home for two weeks time, all on their dime. Click here to ENTER.
It’s no secret that Aussies love to travel, so this contest is right up our collective alley. Should you win, IKEA Denmark will fly you out to Copenhagen in September and cover all your travel expenses. Over the course of your stay, you’ll experience the city and people alike, visiting various homes to gain a better sense of how the Danes live and decorate.
All the while, you’ll have plenty of free time to explore and enjoy the city on your own. Whether that means hitting up Tivoli Gardens, strolling through Strøget, visiting the harbour, or taking a world-famous bike tour is totally up to you. Being that you have two weeks on your hands, we imagine you’ll leave no experience or destination behind. If you have a craving for ‘köttbulla’ (i.e. Swedish meatballs), by the way, you can eat as many as you want at the nearest IKEA location, free of charge.
This entire anthropological journey is brought to you in part by #IKEAHOMEVIEW, which provides an insightful glimpse into various Danish homes. As such, your experience will send you on the pursuit of happiness, using your temporary home as a wellspring for new ideas. Along the way, you’ll discover what makes Denmark one of the most contented and unique places in the world, and see if the way Danes live at home has any effect on their overall happiness. You’ll also gain exposure to IKEA’s brand values, such as openness, diversity, and inclusion.
Should you be up to the task of sharing your inspirations, IKEA Denmark will even pay you a token amount as a salary (ex. VAT) for your services. That’s in addition to all the travel expenses, which are likewise covered by the brand. Indeed, the perks just keep rolling in, presuming you’re not opposed to being inspired and spreading the love.
The contest is open to entrants around the world, including you. To enter, click here and follow the instructions. Should you win, prepare for a two-week experience like no other, during which you’ll be given your own temporary home in Copenhagen. You’ll also be expected to share your experiences about the stay and be followed by a film crew who will do a mini-documentary about the trip. With an exclusive glimpse into the Danish lifestyle at your disposal, you just might discover the secret to happiness. Plus: free Swedish meatballs.
If you’re an open-minded individual with a thirst for new experiences, this contest has your name written all over it. Don’t forget: you have until 1 July to apply. May you unlock all the secrets to a happy life.
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